DECORA BLINDS
ABOUT THE PROJECT
Engen were tasked with creating a recruitment marketing Campaign for Decora Blind Systems LTD. To achieve the goals laid out by Decora, we created a variety of content optimised for lead gen which consisted of testimonial videos, photography and eye catching graphic design.
We also created 3 x standalone videos to give further insight into the Decora brand. Consisting of a Diversity & Inclusion video to showcase the positive working culture, diverse nationalities and camaraderie within Decora. A walkthrough video to help create familiarity of the working environments for new recruits, and also a standalone video showcasing Decora's impressive new K6 factory.
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Service
Marketing & Content Creation
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Industry
Manufacturing
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Published
December 15th 2022
How is your
visual identity?
When the recruitment market gets competitive, it's important to put your best foot forward and shout about what makes your company the best place to build a career.
Using insightful testimonial videos accompanied with targeted paid advertising, ENGEN and Decora were able to not only achieve a high volume of leads, but also improve their employer brand.
Decora are continuing to explore innovative ways to attract new talent into their 1,200+ workforce and here at ENGEN we are proud to partner Decora on their growth strategy.
682+
Leads Generated
In 2023 the recruitment market is challenging and expensive. Thus it's vital to ensure a ubiquitous approach is taken in order to be positively visible to potential candidates on all channels.
25+
CREATIVE ASSETS
Assets consisting of testimonial videos, graphics and photography were provided. All materials aimed at creating awareness into life at Decora and the amazing employee benefits.
3
CORPORATE VIDEOS
Decora create stunning blinds and are experts in their craft. We showcased behind the scenes to display what makes Decora such a successful brand - Happy Employees.
